- Quality and unique content is the most important aspect and must be relevant. Focus all content on the keywords.
- Always keep SEO in mind when creating a page.
- Site must be accessible and simple to do so.
- Page Rank is not an important factor.
- Do not use Frames and use Flash and AJAX cautiously to optimize SEO.
- Watch for canonicalization problems. Make sure whether your site redirects using http://www.yoursite.com and http://yoursite.com.
- The URL extension is not important.
- If main landing page is mainly flash or images, have text and navigation links below the fold.
- SEO is an active process at all time.
- Social media is key to understand. Using twitter, Digg, facebook, etc will keep content fresh.
- Keep site active with new information whenever possible. Blogging is a great way to keep active on a website.
- Reuse of content from other links is important to keep active.
- Add comment boxes or interactions to your site or blog.
- SEO for domains
- Search non-profit .edu domains that need sponsors. These domains are looked highly upon from search engines.
- Make sure domain ownership information is not blocked. This may make you look like a spam site.
- For shared servers, check that other banned sites are not on the same server. This may bring down your ranking.
- Check server headers.
- SEO for keywords
- Have keyword Title Tags on every page of your site.
- Key phrases are just as important as keywords. Try to add locations to searches to be found locally as well.
- Use keyword phrase as link to your backlinks. Create a network of these backlinks but only if they are relevant to your keywords.
- If keyword count is strangely high, this count will hinder your SEO not help it. Do not crowd your content with just keywords repetitively.
- Your RSS feed should be rich with keywords.
- SEO for Images/Videos
- With all images and videos, make sure to use subtitles. These subtitles should be full of keywords. Most images and videos are ranked with this surrounding content.
- If you have many videos on your site, use a sitemap for the videos so they are more likely to be found.
- Use different sites as well as YouTube to post your videos.
- SEO for Links
- Have links explain what they are relevant to when clicked. Instead of “Click Here”, “Coffee Grounds” link uses keywords and is a better choice.
- Link out so others will want to link back to you.
- Make sure outside links link back to your domain.
- Links are all about quality not quantity.
- Surround links with descriptive, relevant content to that link.
- Email links for newsletters, etc are helpful links as well.
- Backlinks from a high ranked site are ranked high and carry weight back to your site.
Archive for the ‘Social Media’ Category
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The first step is to edit your account information. This is a very important step because this is where followers can read what you are all about. The bio is a short (160 characters) paragraph explaining your business. It needs be short and to the point. It does not even have to be written in full sentences. Ex: for a newspaper writer – Writer. Reader. Father. Husband. Rock Climber. Adventurer. This is perfect because with limited space, getting the message across fast is the way to go. After the bio is finished, make sure you choose your primary website to place on your page as well. Twitter is great at helping with driving traffic to your site, so choose the website you are primarily working on.
Twitter makes it very simple for businesses to add their own flare to their twitter pages. The first step is to choose an image for your account. If you have a business logo, this is a great place to utilize it. If you are a personal company, a picture of yourself may suffice as well. After your image is uploaded, you may also choose your own background image. Twitter gives you a choice few that you may use. A better choice is to create your own background or have someone create it for you. There are many websites (TwitBacks.com, FreeTwitterDesigner.com, etc) that you may personalize your own background free of charge. They are very simple to follow and easy to use.
Before you start tweeting away, followers are key. What’s the point of tweeting if there is no one to read them? The point is not to follow anyone and everyone on twitter. Look for those who have the same interest in business that you do. Search words in tweets that are common to you. When you find tweets that are relevant, see who actually wrote them. Do they know what they are talking about? Do they have a decent number of followers? Most people who are respectable in the twitter world will have a personalized twitter page as well. Now is the time to get yourself involved. And the next step is to tweet.
4. Tweets are important
Once you are following a few people, become engaged in the twitter community. The point of twitter is to receive and give valuable information. When someone you are following has asked a question, or tweeted a topic you know about, respond and add your knowledge to the conversation. This gets others to see that you know what you are talking about and they will want to follow you back. The more followers, the more you get your information across.